ROBERTO
ESTRELLA
FROMENT
I build at the intersection of storytelling and technology.
From the early days of AI in San Jose to GDC conferences in San Francisco, I've been immersed in cutting-edge technology since before it was called "AI." My journey spans legendary game studios, a pioneering feature film on HULU featuring MMA legend Royce Gracie, TV commercials for major brands, and now AI-powered digital experiences.
Based in Dallas, Texas. Creating globally. Also DJ and deep in the underground art scene.
Feature Film
VALE TODO
Anything Goes (2010)
One of the very first streaming films on HULU and the first Brazilian Jiu-Jitsu film of all time — featuring MMA legend Royce Gracie. A sports agent returning to Ecuador discovers a fighter he believes can compete in the big leagues of Ultimate Fighting in Las Vegas.
El Niño de la Bicicleta de 3 Ruedas
The Boy with the 3-Wheeled Bicycle
Selected for the prestigious HBO Latino Film Festival in New York City — a recognition of storytelling that bridges cultures and pushes boundaries.
TV Commercials
Multiple television commercials produced for major brands — bringing cinematic quality and compelling narratives to advertising.
Studying programming deep in Ecuador — Dreaming of moving to California to become a game developer. Early passion for computing and interactive media.
Computer Science in Sylmar, California — Formal education begins. Making the dream of working in games a reality.
First GDC (Game Developers Conference) — Entering the game industry professionally, THQ. The start of an incredible journey.
Game Studio Era — id Software (RAGE, DOOM 4 unreleased version), Gearbox (Borderlands 2, Aliens: Colonial Marines), Game Circus (Coin Dozer, Paplinko, Prize Claw — always Top 20 iOS/Android). Continuous presence at GDC.
Motus Digital Producer — Motion Capture development, pivoted MocapOnline.com from bankruptcy. Dancing Donna AR development with FIF Studios (one of the first AR dancing games ever). Vale Todo on HULU (Top 40 Latin Films). HBO Latino Film Festival NYC. Break into marketing and advertising.
Full Stack Creative — Back in AI development. Building AI-powered web experiences. Working on THE ROMPECOLCHON DEL SUR, THE ANOMALY33, and THE 9 KEYS.
Web Development
AI-powered, modern web experiences built with cutting-edge technology.
Games
RAGE
id Software
DOOM 4
id SoftwareUnreleased
Borderlands 2
Gearbox
Aliens: Colonial Marines
Gearbox
Jimmy Neutron
THQ
WrestleMania X8
THQ
Hot Wheels Velocity X
THQ
Pride FC
THQ
Virtua Tennis
THQ
Coin Dozer
Game Circus
Paplinko
Game Circus
Prize Claw
Game CircusCreative Direction
Built multiple brands from the ground up — fashion, music, events, food and drinks. Visionary leadership across mediums.
- Brand Development
- Art Direction
- Visual Identity
- Event Production
- Music + DJ
Film Production
From concept to screen — cinematic storytelling with technical precision and emotional depth.
- Direction — Narrative vision and actor collaboration
- Cinematography — Visual language and camera work
- Post-Production — Editorial, color, sound design
- VFX — Visual effects supervision and integration
- TV Commercials
Game Development
From AAA to mobile hits. Shipped titles at legendary studios with millions of downloads.
- Real-time 3D Graphics
- Game Design
- Mobile (Coin Dozer, Prize Claw)
- Unreal / Unity
AR / VR / MoCap
Pioneer in immersive tech — created one of the first AR dancing games ever. Pivoted MocapOnline.com to profitability.
- AR Development (First AR Dancing Game)
- VR Development (Unreleased Starfox-style)
- Motion Capture Production
- MoCap Mobility Packs
AI Development
Deep in AI since the Silicon Valley game dev days. Building intelligent systems and AI-powered experiences.